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lisa graf
UI / UX designer

215.668.6718
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summary
As a designer with 20+ years of experience, I infuse a strong visual design sensibility into the development
of effective, intuitive, and engaging end-user experiences. My focus revolves around design thinking,
inclusivity, and the integration of accessibility best practices.


skills
  Figma, Miro, Sketch, Photoshop, Illustrator, and InDesign
  UX best practices, design systems, accessibility, color theory, typography, and prototyping
  Communicative, values cross-collaboration, thrives within a team environment, self-directed, and flexible

experience
Senior User Experience Designer
Zebra Technologies (formerly Reflexis Systems)   Remote, Greater Boston, MA   2013 - 2024  
• Led the redesign of a suite of workforce management SaaS solutions with a DAU of 5 million active users.
• Added feature enhancements and new feature sets for healthcare and banking verticals including
customization for Walgreens, CVS, JPMorgan Chase, Este Lauder, and Weight Watchers.
• Improved end-user experience by introducing a new real-time learning workflow for In-App help and guides.
• Updated the Employee Self Service app to modernize the feel by incorporating it into the new design system
and meet accessibility standards.
• Redesigned the Timeclock app to simplify user flow and lessen cognitive load by focusing CTA on the user’s
next punch.
• Created a Microsoft Integration experience that allowed workers to set and maintain their schedules in the
Microsoft ecosystem.
• Worked with various stakeholders on a conceptual product focused on employer/employee rewards and
recognition.

Graphic / UI Designer  
Thinking Beyond Borders   Remote  2010 - 2013
Consulted on website. Designed multiple brochures, trade show materials, and web and mobile elements.

Graduate Research / Teaching Assistant
Rochester Institute of Technology   Rochester, NY   2007 - 2009  
Consulted on redesign of the School for American Crafts site. Taught for two semesters including class
instruction, syllabus and grade assessment.


Graphic Designer
Thomas Jefferson University Hospital   Philadelphia, PA   2002 - 2007
Redesigned the Jefferson Health System’s homepage. Designed inaugural medical journals and large
scale environmental graphics.


UI Designer  
GreenTreks  Remote, Philadelphia, PA   2000 - 2003
Created multiple websites and microsites to support environmental education video content.

education
Master of Fine Arts  Rochester Institute of Technology, Rochester, NY
Bachelor of Fine Arts  University of the Arts, Philadelphia, PA