lisa graf
UI / UX designer
215.668.6718
Email
LinkedIn
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summary
As a UI/UX designer with 20+ years of experience, I infuse a strong visual design sensibility into the development of effective, intuitive, and engaging end-user experiences. My focus revolves around design thinking, inclusivity, and the integration of accessibility best practices.
skills
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Figma, Miro, Sketch, Photoshop, Illustrator, and InDesign
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UX best practices, design systems, accessibility, color theory, typography, and prototyping
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Communicative, values cross-collaboration, thrives within a team environment, self-directed, and flexible
experience
Senior User Experience Designer Zebra Technologies (formerly Reflexis Systems) Greater Boston, MA 2013 - 2024
Website and mobile app design for a suite of workforce management software products. Work directly with project managers, front end developers, and engineering teams to simplify the user experience for complex data driven software across platforms for retail, healthcare, and banking clients. Implemented branding and/or customization for CVS, JPMorgan Chase, Estée Lauder, Vera Bradley, Target and Weight Watchers. The design for Reflexis scheduling software for web, tablet & phone was cited in an article on the National Retail Federation (NRF) 2016. The article: bit.ly/1pYjkyv
Graphic / UI Designer
Thinking Beyond Borders San Rafael, CA 2010 - 2019
Designed multiple brochures, trade show materials, and web and mobile elements. Consulted on website.
Graduate Assistant / Teaching Assistant (including graphic design) Rochester Institute of Technology Rochester, NY 2007 - 2009
Taught for two semesters including class instruction, syllabus and grade assessment. Consulted on redesign of the School for American Crafts site.
Graphic Designer Thomas Jefferson University Hospital Philadelphia, PA 2002 - 2007
Redesigned the Jefferson Health System’s homepage. Designed inaugural medical journals and large scale environmental graphics.
UI Designer
GreenTreks Philadelphia, PA 2000 - 2003
Created multiple websites and microsites to support environmental education video content.
Graphic Designer
Campbell's Soup Company's Design Center Camden, NJ 1999 - 2001
Worked on various packaging designs, including Restaurant Quality logo and kiosk design for use in universities and hospitals.
education
Master of Fine Arts
Rochester Institute of Technology, Rochester, NY
Bachelor of Fine Arts
University of the Arts, Philadelphia, PA
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