lisa graf
UI / UX designer
215.668.6718
Email
LinkedIn
new UI / UX portfolio site
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summary
As a designer with 20+ years of experience, I infuse a strong visual design sensibility into the development of effective, intuitive, and engaging end-user experiences. My focus revolves around design thinking, inclusivity, and the integration of accessibility best practices.
skills
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Figma, Miro, Sketch, Photoshop, Illustrator, and InDesign
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UX best practices, design systems, accessibility, color theory, typography, and prototyping
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Communicative, values cross-collaboration, thrives within a team environment, self-directed, and flexible
experience
Senior User Experience Designer Zebra Technologies (formerly Reflexis Systems) Remote, Greater Boston, MA 2013 - 2024
• Led the redesign of a suite of workforce management SaaS solutions with a DAU of 5 million active users.
• Added feature enhancements and new feature sets for healthcare and banking verticals including customization for Walgreens, CVS, JPMorgan Chase, Este Lauder, and Weight Watchers.
• Improved end-user experience by introducing a new real-time learning workflow for In-App help and guides.
• Updated the Employee Self Service app to modernize the feel by incorporating it into the new design system and meet accessibility standards.
• Redesigned the Timeclock app to simplify user flow and lessen cognitive load by focusing CTA on the user’s next punch.
• Created a Microsoft Integration experience that allowed workers to set and maintain their schedules in the Microsoft ecosystem.
• Worked with various stakeholders on a conceptual product focused on employer/employee rewards and recognition.
Graphic / UI Designer
Thinking Beyond Borders Remote 2010 - 2013
Consulted on website. Designed multiple brochures, trade show materials, and web and mobile elements.
Graduate Research / Teaching Assistant Rochester Institute of Technology Rochester, NY 2007 - 2009
Consulted on redesign of the School for American Crafts site. Taught for two semesters including class instruction, syllabus and grade assessment.
Graphic Designer Thomas Jefferson University Hospital Philadelphia, PA 2002 - 2007
Redesigned the Jefferson Health System’s homepage. Designed inaugural medical journals and large scale environmental graphics.
UI Designer
GreenTreks Remote, Philadelphia, PA 2000 - 2003
Created multiple websites and microsites to support environmental education video content.
education
Master of Fine Arts
Rochester Institute of Technology, Rochester, NY
Bachelor of Fine Arts
University of the Arts, Philadelphia, PA
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